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• Rising middle class with growing disposable income is another prominent factor driving the growth of this segment.

Sustainable fashion and pride in heritage – The eco-friendly/ sustainable/handloom fashion styles have grown 3X on Myntra in the last 1 year

The IFF Conference creates unparalleled opportunities for learning from international and Indian industry experts, academicians, experienced professionals and analysts through a world-class mix of keynote addresses, panel discussions, CEOs Roundtables, presentations, Knowledge Series sessions and workshops.

We believe the future of consumer engagement is to get personal – create a connect with the consumer through great experiences. We intend to bring our customers a connect to our London designers with regular events and interaction, and to create constant content around international fashion and style to establish Cover Story as a go to fashion authority for the Indian consumer.

Share insights on your strategy to create a robust seller eco-system. 

We opened our first brand exclusive retail outlet in April 2017 and now have 19 stores across 10 states panning all 4 corners of the country. We have already set stage to ensure we have 100 stores open by the end of 2018 and 300 stores by the end of 2019.

Located in the Pune’s premier fashion district (Viman Nagar), the swanky new store is conceptualized to give the patrons an evolved shopping experience.

Owing to changing consumer preferences and awareness for fitness, active wear in menswear has recently evolved as a significant category with high growth potential.

Conclusion

Complementing its online presence, the brand has plans to go offline by late 2018.4NUSH

We are focusing on expanding our brand in near future. We are looking forward to open offline stores and expanding into both the portals and hoping to have more designers on board.

Speaking at the launch, Rahul Jhamb, Brand Head, Forever 21 was quoted by PTI as saying, “We are delighted to launch our first store in Lucknow, which marks our foray into the vibrant state of Uttar Pradesh. At Forever 21, we aim to make fast fashion accessible to millennials at affordable price points and we are proud to be at the forefront of the fashion revolution that is underway in this Nawabi city. Over the last few years, the brand has gained immense popularity amongst the fashion conscious millennials who are always on a lookout for fresh and unique styles. As we commence this brand new journey, we would like to thank our patrons for making Forever 21 the most loved fashion destination of the country.”

DSP BlackRock Trustee Co has trimmed its stake in apparel brand Indian Terrain Fashions by 1.70 percent after selling 6.46 lakh shares in the open market.DSP BlackRock Trustee Co has trimmed its stake in apparel brand Indian Terrain Fashions by 1.70 percent after selling 6.46 lakh shares in the open market

Tell us about your complete product portfolio with MRPs? Highlight the special innovative collections that have specially created that are unique in the market?

The collaboration with Bose follows Tommy Hilfiger’s wider strategy to use TommyNow as an incubator for innovation to test, evolve and integrate new technology that ties pop culture together. This includes partnering with technology enterprises such as e-Novia, which introduces the driverless delivery vehicle YAPE to the world of Tommy Hilfiger. As part of Tommy Hilfiger’s campaign to partner with emerging talents who inject a cool twist into its campaigns, YAPE delivered Spring 2018 looks to influencers, including music artist Christian ‘King’ Combs, before the show.

As per Mandhana, “Salman Khan being our brand ambassador, we have to keep in mind the associations the consumers would attach to his personality and design the clothes as per that. Of course, there has to be a seamless co-existence of his traits and trends in the collection. For example, our athleisure line is very popular and it reflects the casual and comfort wear Salman Khan is often seen in.”

The store houses international styles from the latest SS’18 collection displayed in separate sections depicting the brand’s distinct lines such as Core, Originals, Vintage and Premium, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.

Expansion Plans

Share insights on your strategy to create a robust seller eco-system. 

Currently, we are the second largest footwear producer after China. India’s footwear production accounts for approximately 9 percent of the global annual production of 22 billion pairs as compared to China which produces over 60 percent of the global annual production. In India 75 percent of the footwear production comes from the unorganized sector.

“The brand has partnered with government’s Solar Charkha Mission to launch this unique collection.This innovative method of weaving Harit Khadi is not only eco-friendly, but also scalable as it uses solar power driven charkhas and looms,” the company said.

Looking at the buzz around, we may as well come to the conclusion that character merchandizing in India is spread far and wide but to hear it from Sanjeet Mehta, Executive Director, Consumer Products – Disney India; “The country is still a nascent market for character merchandizing.”

PrettySecrets (MTC Ecom Pvt Ltd.), headquartered in Mumbai, is one of the fastest growing lingerie brands in India. Created by Karan Behal in 2011, PrettySecrets started out as a women’s sleepwear brand. And almost eleven years ago with its presence in major departmental stores as well as a good strategic number of key MBO’s. From its advent as a solitary category the brand diversified its range in 2012 through e-tailing on PrettySecrets.com.In a span of five years, PrettySecrets has raised multiple rounds of private equity investment from prominent investors like RB Investments Pte Ltd, Orios Venture Partners, Indian Angel Network, India Quotient and Harvard Business School Angels India

International design bramd Vivienne Westwood, one of the champions of fashion sustainability, has been collaborating with the brand since 2008. The brand also collaborates with Karl Lagerfeld, Jean Paul Gaultier and many more.

The company expects an uptick in sales through its retail outlets in the current quarter, as well as the next quarter, with a spurt in demand, Dhanjal said.