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High Street Essentials (HSE), the parent company of FabAlley and Indya, on Thursday said it has raised Rs 8 crore in venture debt from Trifecta Capital.
During FY20, HSE scaled up its retail footprint with 10 new Indya stores and 5 FabAlley stores, along with expanding both brands to over 350 shop-in-shops across the country, a statement said.
“The company plans to deploy the fresh round of funding to further fuel the offline expansion of its brands,” it added.
This is the second round of debt infusion by Trifecta into the company, a statement said.
HSE had raised its first venture debt round of Rs 5 crore from Trifecta Capital in January 2018, it added.
The company had raised Rs 60 crore in series B funding from SAIF Partners in December 2018.
“As we scale both our offline and online presence, while incubating new offerings and brands in complementary spaces, it is imperative that we upgrade our infrastructure and working capital simultaneously,” Tanvi Malik, Co-founder, HSE said.
She added that in the next 12-18 months, HSE plans to grow its retail presence by increasing its exclusive brand stores’ count to 50 and doubling shop-in-shops to more than 650.
“The capital expenditure required to fund this growth is best done through debt, since it reduces the cost of capital and improves return on equity,” Shivani Poddar, Co-founder, HSE said.
HSE had recently announced its FY19 financial results, reporting a net revenue of Rs 90.2 crore and profit of Rs 1.3 crore.
The company said it is on track to close FY20 at a growth of 75 percent over FY19, with EBITDA and PAT-level profitability.
On the demand of licensed products that occupied the top most position in 2017, at Disney, it was the fashion and the back to school category and according to Mehta, this category seen a exponential growth and will continue to grow significantly in the coming years, given the increasing awareness on licensing as well as the consumer demand. Another promising category according to him is that of toys.
And with this has evolved a new category in the Indian fashion industry. The celebrity brands are not only affirming their presence across offline and online retail channels in India, a few have already expanded into international markets also. As many more celebs continue to launch themselves into the fashion business, it seems that the phenomenon of celebrity-led fashion brands is more than a passing fad and is here to stay.
The company said its apparel lines will be available nationwide, in stores and online by Thursday. The revamped clothing brands include Time and Tru for women, Terra & Sky for plus sizes and Wonder Nation for kids. An existing Walmart label known as George, which the company incorporated from its British unit Asda, is being reconfigured to sell only items for men. Items will be priced from less than US $5 to US $30.
The IFF Conference creates unparalleled opportunities for learning from international and Indian industry experts, academicians, experienced professionals and analysts through a world-class mix of keynote addresses, panel discussions, CEOs Roundtables, presentations, Knowledge Series sessions and workshops.
We believe the future of consumer engagement is to get personal – create a connect with the consumer through great experiences. We intend to bring our customers a connect to our London designers with regular events and interaction, and to create constant content around international fashion and style to establish Cover Story as a go to fashion authority for the Indian consumer.
Speaking at the launch, Rahul Jhamb, Brand Head, Forever 21 was quoted by PTI as saying, “We are delighted to launch our first store in Lucknow, which marks our foray into the vibrant state of Uttar Pradesh. At Forever 21, we aim to make fast fashion accessible to millennials at affordable price points and we are proud to be at the forefront of the fashion revolution that is underway in this Nawabi city. Over the last few years, the brand has gained immense popularity amongst the fashion conscious millennials who are always on a lookout for fresh and unique styles. As we commence this brand new journey, we would like to thank our patrons for making Forever 21 the most loved fashion destination of the country.”
DSP BlackRock Trustee Co has trimmed its stake in apparel brand Indian Terrain Fashions by 1.70 percent after selling 6.46 lakh shares in the open market.DSP BlackRock Trustee Co has trimmed its stake in apparel brand Indian Terrain Fashions by 1.70 percent after selling 6.46 lakh shares in the open market
The collaboration with Bose follows Tommy Hilfiger’s wider strategy to use TommyNow as an incubator for innovation to test, evolve and integrate new technology that ties pop culture together. This includes partnering with technology enterprises such as e-Novia, which introduces the driverless delivery vehicle YAPE to the world of Tommy Hilfiger. As part of Tommy Hilfiger’s campaign to partner with emerging talents who inject a cool twist into its campaigns, YAPE delivered Spring 2018 looks to influencers, including music artist Christian ‘King’ Combs, before the show.
As per Mandhana, “Salman Khan being our brand ambassador, we have to keep in mind the associations the consumers would attach to his personality and design the clothes as per that. Of course, there has to be a seamless co-existence of his traits and trends in the collection. For example, our athleisure line is very popular and it reflects the casual and comfort wear Salman Khan is often seen in.”
The store houses international styles from the latest SS’18 collection displayed in separate sections depicting the brand’s distinct lines such as Core, Originals, Vintage and Premium, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.
Currently, we are the second largest footwear producer after China. India’s footwear production accounts for approximately 9 percent of the global annual production of 22 billion pairs as compared to China which produces over 60 percent of the global annual production. In India 75 percent of the footwear production comes from the unorganized sector.
Looking at the buzz around, we may as well come to the conclusion that character merchandizing in India is spread far and wide but to hear it from Sanjeet Mehta, Executive Director, Consumer Products – Disney India; “The country is still a nascent market for character merchandizing.”
PrettySecrets (MTC Ecom Pvt Ltd.), headquartered in Mumbai, is one of the fastest growing lingerie brands in India. Created by Karan Behal in 2011, PrettySecrets started out as a women’s sleepwear brand. And almost eleven years ago with its presence in major departmental stores as well as a good strategic number of key MBO’s. From its advent as a solitary category the brand diversified its range in 2012 through e-tailing on PrettySecrets.com.In a span of five years, PrettySecrets has raised multiple rounds of private equity investment from prominent investors like RB Investments Pte Ltd, Orios Venture Partners, Indian Angel Network, India Quotient and Harvard Business School Angels India